About Cashflowy

About Cashflowy

Built by entrepreneurs. Backed by bookkeepers. Powered by AI that works for humans, not the other way around.

Built by entrepreneurs. Backed by bookkeepers. Powered by AI that works for humans, not the other way around.

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Cashflowy is a U.S.-based fintech company built to help the self-employed keep more of their money, work fewer hours, and finally feel in control of their business finances.

One-person businesses are the future. They deserve tools designed for their reality.
No spreadsheets. No confusing software.

Just real-time clarity, simple systems,and bookkeeping that takes under an hour a month.

Most have no idea how much money they are losing simply because their systems are working against them.

Our Mission

Our Mission

To help self-employed professionals keep more of the money they work so hard to earn.

To help self-employed professionals keep more of the money they work so hard to earn.

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Put more cash in your bank account

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Put more cash in your bank account

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Put more cash in your bank account

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Spend less time on bookkeeping

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Spend less time on bookkeeping

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Spend less time on bookkeeping

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Avoid tax surprises

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Avoid tax surprises

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Avoid tax surprises

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Stop hidden profit leaks

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Stop hidden profit leaks

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Stop hidden profit leaks

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Price and plan with confidence

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Price and plan with confidence

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Price and plan with confidence

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Make smarter decisions, faster

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Make smarter decisions, faster

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Make smarter decisions, faster

Founder, Heidi DeCoux
Founder, Heidi DeCoux

Our Story

Our Story

Founded by Heidi DeCoux, a lifelong entrepreneur with 20+ years building and scaling businesses.

After supporting thousands of self-employed professionals, she kept seeing the same pattern: Smart, capable people were overwhelmed, under-supported, and making decisions without clear financial data.

After supporting thousands of self-employed professionals, she kept seeing the same pattern: Smart, capable people were overwhelmed, under-supported, and making decisions without clear financial data.

After supporting thousands of self-employed professionals, she kept seeing the same pattern: Smart, capable people were overwhelmed, under-supported, and making decisions without clear financial data.

Most had no idea how much money they were losing simply because their systems were working against them.

Most had no idea how much money they were losing simply because their systems were working against them.

Most had no idea how much money they were losing simply because their systems were working against them.

Cashflowy grew from one belief:
When you understand your numbers, you unlock your freedom.

Meet the Team

Meet the Team

At Cashflowy, we’re a small but passionate team of growth and product thinkers who believe that great tools create great outcomes.

At Cashflowy, we’re a small but passionate team of growth and product thinkers who believe that great tools create great outcomes.

Sacha Dumay

Chief Technology Officer

Sacha Dumay

Chief Technology Officer

Sacha Dumay

Chief Technology Officer

Fintech and AI builder since 2020.Former CTO in multiple high-growth companies. Co-founder of Chatnode.ai (exited 2024).
At Cashflowy, Sacha leads productarchitecture and development. He builds secure, stable, intelligent systems solopreneurs can trust.

Lana Shlafer

Chief Marketing Officer & Founding Partner

Lana Shlafer

Chief Marketing Officer & Founding Partner

Lana Shlafer

Chief Marketing Officer & Founding Partner

20+ years in marketing, storytelling, and customer psychology. Bestselling author with millions reached across platforms.

At Cashflowy, Lana leads brand, customer acquisition, and revenue growth. She brings strategic clarity, efficiency and a passion for small businesses. 

And behind us is a global team dedicated to making Cashflowy run seamlessly for you every day.

And behind us is a global team dedicated to making Cashflowy run seamlessly for you every day.

Where We Work

Where We Work

Headquartered in the United States, Cashflowy operates as a remote-first team.

We serve self-employed professionals across the entire U.S. market, offering simple, clear financial tools built for real life.

Our engineering hub is based in Lisbon, Portugal, where our development team works closely under Sacha’s leadership to build secure, stable, and intelligent systems our users can trust.

Everything we build starts with one question: will this make running your business easier?

Your Data Stays Yours

Your Data Stays Yours

Your trust is something we earn, not assume.

Your trust is something we earn, not assume.

We never sell your data.

We never share your financial information with companies like OpenAI.

Secure Data Sharing.

We only exchange what’s required to operate securely with highly regulated partners such as Plaid, the same infrastructure used by companies like Venmo to connect accounts safely.

Privacy-First Financial Intelligence

We study financial patterns — not identities — to improve your insights while keeping your data private. Always.

We made a task you HATE faster, easier and enjoyable

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